A national association decided to hold their annual conference at a well-known hotel in Boston, MA for a discerning crowd of 2000 people. Their goal was to provide “celebrity-like” entertainment for the last night of the conference that would leave attendees “excited, motivated and looking forward to the next year’s celebration.” Utilizing the band, SoundConnection, Andy Kushner created two hour long performance sets that would rev up the crowd and make them feel like they were at an arena-style show. Dancing was still the goal though a major challenge was that the crowd ratio was 80%/20% with the majority being women. Although SoundConnection regularly performs for anything from intimate wedding receptions to elegant fundraising galas, the SoundConnection band members brilliantly executed a high-energy and interactive show leading to one of their largest and most exciting events to date.

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